Intelligence & Automation For Highland Marketing
Custom-built systems to streamline your operations and unlock new revenue for your clients.
Cold Lava
UK-based software and automation consultancy. We build bespoke systems that run businesses — not templates, not off-the-shelf. Every system custom-built by our in-house team.
"We recently worked with Cold Lava to develop a new website and explore AI solutions for our telesales business and the experience has been exceptional from start to finish. Oli and Jacob are incredibly efficient, knowledgeable, and easy to work with. They took the time to understand our needs, offered creative and practical solutions, and delivered everything on time. Their professionalism and attention to detail have made a real difference to our business. I can't recommend them highly enough."
— Jack Castle · ⭐⭐⭐⭐⭐ Trustpilot
One Dashboard.
Modular Intelligence.
- Every client gets ONE dashboard
- Features unlocked based on what they've purchased
- Locked features visible in sidebar — constant upsell triggers
- Clean, premium interface
"Your clients see what's possible. They ask 'what does that do?' — and that's your next sale."
Automated Follow-Up
That Converts
| Name | Phone | Interest | Status |
|---|---|---|---|
| Jane Cooper | 07XXX XXX 412 | Solar PV | Emailed |
| Robert Fox | 07XXX XXX 891 | Battery | Contacted |
| Matthew King | 07359 821 794 | Solar PV + Battery | ● New |
Turn Dead Leads
Into Booked Appointments
- Multi-channel outreach (SMS, WhatsApp, email)
- Intelligent follow-up sequences
- Qualified appointment booking
- Live dashboard with real-time reporting
- Comms included (overage at 6p/msg)
| Tier | Database Size | Setup | Monthly | Messages |
|---|---|---|---|---|
| Starter | Up to 1,000 | £1,500 | £500 | 1,000 |
| Growth | 1,000 – 5,000 | £1,500 | £1,000 | 3,000 |
| Enterprise | 5,000+ | Custom | Custom | Custom |
ALL TIERS INCLUDE DEDICATED CLIENT DASHBOARD · 6P/MSG OVERAGE BEYOND ALLOWANCE
Real Results.
Database Reactivation in Action.
Greenstar Solar ran 1,000 dormant leads — enquiries from 60 to 120 days old — through our Database Reactivation campaign. All results achieved within one month.
"Things have completely changed for the better. They helped us automate our whole sales process and built us a website that represents the business brilliantly."
Automated Reviews
From Job to 5 Stars
Hi Sarah,
Thank you for choosing us for your kitchen renovation. We'd love to hear about your experience!
Your feedback helps us improve and helps others find trusted professionals.
Missed Call Text-Back
Never Lose a Lead Again
Every missed call is a customer your competitor answers. See the difference automation makes.
Website Chatbot
Capture Leads While You Sleep
An AI-powered chatbot on your website qualifies leads, books appointments, and sends you a ready-to-action notification — 24/7.
Radiance, Redefined
Award-winning beauty treatments in the heart of Manchester. Experience luxury that's tailored to you.
Book Your Experience →Premium Websites
Built to Convert
Not templates. Not Squarespace. Custom-coded, high-performance websites designed to turn visitors into paying customers.
Partnership
Model
"The prices in this presentation are our standard rates. You earn commission on every client you bring in."
How It Works
- You source the clients — we deliver the work
- Commission paid on setup fees for every project you bring in
- Commission paid on monthly recurring revenue — passive income that grows with every client
- Cold Lava handles all build, management, and support behind the scenes
- For variable/bespoke work — you send us a brief, we quote, you present to the client
Client Communication
- Happy to work through you, or deal with clients directly — your call
- Everything can be white-labelled under your brand if preferred
- Your clients, your relationships — we're the engine behind the scenes
Highland Marketing
Client Portal
Everything from here focuses on your specific inquiry — a centralised client portal for Highland Marketing.
Pain Points
David's Current Workflow
Your current workflow, straight from your own words.
Client briefs scattered across different tools and folders. Time wasted chasing the "right" version of documents.
Files uploaded to Drive manually — still get missed. Clients don't know which form to fill or where to upload.
Glenn can't find files unless they're on the exact sheet
Clients don't know which form to fill or where to upload
No centralised system that scales with growth
"It's all about speeding up the process, using our time. And that's something that would immediately alleviate that pain point at the very beginning."
Portal
Architecture
- Branded portal on the back of your website
- Clients log in → select the right brief/questionnaire → fill it in online
- On submit: live document auto-created in Google Drive
- Image/asset upload → auto-routed to correct Drive folder
- David and Glenn see everything instantly — no hunting, no manual uploads
- Centralise. Standardise. Automate.
Please find attached the branding questionnaire, website brief, and logo upload form.
Please fill these in and return to us at your earliest convenience.
Kind regards,
Highland Marketing
Saved to Google Drive › Clients › Acme Corp › Forms
To Get The Portal
Underway
- How many different brief/questionnaire types do you use?
- Do you want us to design the forms or do you have the questions already?
- Do you use any CRM or project management tool currently?
- How many active clients do you typically have at once?
- Do you want clients to see/edit previous submissions, or is it submit-and-done?
Quarry Material
Calculator
A live client enquiry — a custom calculator tool for GF Job's new website.
"We will need one for the new website for our customers to use to work out how much materials they need, cost etc."
Everything
At a Glance
| Service | Setup | Monthly | Messages |
|---|---|---|---|
| Client Portal + Drive Integration | £2,500 | £150 | — |
| Database Reactivation — Starter | £1,500 | £500 | 1,000 |
| Database Reactivation — Growth | £1,500 | £1,000 | 3,000 |
| Database Reactivation — Enterprise | Custom | Custom | Custom |
| Nurture Sequences | £1,500 | £250 | 500 |
| Google Reviews + Auto-Response | — | £150 | N/A |
| Missed Call Text-Back | — | £100 | 200 |
| Chatbot | £1,000+ | £100–£250 | N/A |
| Premium Website | £4,000–£5,000 | — | — |
| GF Job Calculator | £750 | — | — |
| GF Job Calculator + Lead Capture | £1,000 | — | — |
Ready to
Get Started?
Let's get the portal underway and start generating revenue for your clients.